Paid News

Boston, MA -- Paid, Inc. celebrity services (OTCBB: PAYD) completes the 360 degrees of marketing services that music, sports, TV and entertainment talent, managers, promoters and record labels are seeking to complement their long-term strategy and milestone events like album releases, tours and events. Paid is one of the rare companies in this space that is adding staff and services to an already-robust suite of solutions. With rock-solid strengths in digital and website management, ticketing and merchandise, Paid’s expansion in social media marketing and partnerships rounds out the services clients need to effectively grow the power of their brand in this digital age.

“Clients love that we are a nimble, independent one-stop marketing resource for everything but producing their album or event,” said Keith Garde, Paid, Inc. celebrity services President. “There are very few companies that match our breadth of services, and nobody does so with our quality and devotion to customer service. Our collaborations on award-winning projects and our client and fan feedback serve as testament to our commitment to excellence and creativity.”

New Services and Pricing Models for 2009
In the past year, Paid has created many new service and pricing models to meet clients’ varied needs. While many companies offer a single business model, Paid ensures flexibility, adapting services to provide a seamless integration with clients, their existing partners and new third parties. Paid celebrity services has steadily expanded its staff, partnerships and capabilities, and built its reputation as a proven commerce, branding and marketing services partner for artists, managers and entertainment entities. With the celebrity services team’s track record of more than 30 years of brand management excellence in the entertainment industry, the team embraces the full spectrum of opportunities available in digital, mobile, social media, and traditional technologies to grow their clients’ customer base and drive branding to the next level.

Paid Inc. celebrity services’ offering includes:
1) Marketing Programs and Services
a) Social media marketing --profile build/maintenance, promotions and analytics
b) Online and traditional marketing campaign design, management and execution
c) Marketing materials
d) Mobile strategy, partners and promotions
e) CRM - Customer data capture, management and analysis
f) Content management systems
g) SEO, database management and email marketing
h) Marketing partner coordination – i.e. Google, YouTube, iLike and Facebook
i) Marketing promotions, contests and sweepstakes
j) Graphic design Reporting, testing and analytics
k) Web development design, management, hosting

2) Film and Video
a) Radio and TV ad-spot creative (scripts and storyboards)
b) Award-winning video & film production and post-production for documentaries, live
shows, DVDs, web and mobile
c) Live show video production

3) Retail and wholesale merchandising and distribution
a) Merchandise sourcing, design and manufacturing
b) Wholesale and retail distribution
c) Turn-key fulfillment services

4) Fan subscription and community management

5) VIP ticket package design, fulfillment and on-site management
a) Members-only presales on an in-house ticketing system or passcode-protected with
official ticket outlet partners
b) In-house ticketing and customer service

Brand aware and brand sensitive, Paid is the brander’s best friend, managing brand continuity and consistency at uncompromising levels of quality.

“Each client has a unique identity, and we are committed to creating a strategy specific to their brand and target audience,” said Andy Martel, Paid Director of Artist Relations. “’Cookie cutter’ programs don’t work – we pride ourselves on an unparalleled array of services and a solid work ethic. We don’t hesitate to seamlessly integrate best of breed partners into our offering to help our clients enhance their brand and expand their customer base.”

Award-Winning Production
From original concept to execution, Paid creates video programming for broadcast, new media, traditional media and corporate communications. Our team has produced award-winning programming that has garnered clients recognition for excellence at the highest levels in the video and film industry, including multiple Grammy’s, American Music Awards, People’s Choice Awards and a series of Billboard awards.

Superior Fan Communities and VIP Fan Experiences
“We put our customers and fans first, delivering a quality product that is second to none at a price and value unmatched in the industry,” said Greg Rotman, Paid, Inc. CEO. “The VIP fan experiences we offer, deliver excellent value that far surpasses that of a comparably priced ticket purchased through the secondary ticket market. VIP experience packages often include premium tickets, plus very desirable value-added perks such as meet & greets, and parties. We stand behind the value of the packages we offer to every fan and ensure that the artists receive a fair share of the proceeds, as they should.”

Rotman noted, “Paid stands out from its competitors with its high-touch service. We go the extra mile to have real people answering the phones and VIP representatives on site at every event to ensure all goes smoothly and that fans receive personalized attention throughout the event right down to giving the proverbial shirt off our backs, as our fan feedback attests.”

“You really helped make our experience special. My son really liked the shirt Brian was wearing, so Brian gave it to him!!! Brian also made the party and backstage experience memorable…lots of laughs.”
-BW

“We had a great time!!! This club backs up their word and is loyal to the fans!!!”
-Ron

“I've attended more than 350 concerts in my life, and there's simply no better way to experience one unless you've done it this way.”
-DS

“You have always given me the most courteous and speedy customer service. I have not received this type of service from any other company.”
-Kathy

While consumers may forego vacations and certain major expenditures during downturns in the economy, many loyal fans often plan to purchase VIP fan experiences far in advance to mark special occasions. See related articles in RollingStone.com:
http://www.rollingstone.com/news/story/28298185/vip_tour_packages_in_demand_
http://www.rollingstone.com/news/story/28298561/how_to_rock_like_a_vip_five_

Garde noted, “For many, getting to meet their favorite artist or stand on the stage where the artist will perform in just hours is a priceless experience of a lifetime that they won’t sacrifice. We take great pleasure in working with entertainment and sports personalities and organizations that appreciate their fans and are committed to interacting with and engaging their fan communities on multiple levels to elevate their experiences to the extraordinary.”

About Paid, Inc.:
Paid, Inc., publicly traded under the ticker PAYD, is a one-stop brand management and marketing resource to music, entertainment and sports personalities and organizations, and offers AuctionInc™ online shipping calculation and shopping cart software employing its patented technology to streamline ecommerce. Known for quality and customer service, Paid offers turnkey online, mobile, social media and traditional marketing campaigns, as well as awardwinning video & film production, VIP ticketing, web site design, merchandising, ecommerce and fan community management programs.

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995:
Statements in this news release looking forward in time involve risks and uncertainties, including the risks associated with the effect of changing economic conditions, trends in the markets, variations in the company's cash flow, competition, celebrity programs, business development efforts, technology availability and cost of materials and other risk factors. Factors that could cause actual results to differ materially are discussed in the Company's most recent filings with the Securities and Exchange Commission.

CONTACT:
Julie Shepherd, Accentuate PR, 815 479 1833, Julie@paid.com